Executive Summary

The Coalition for Sensible Health Care Solutions is a coalition initially made up of the four major agent associations in Wisconsin, representing health insurance counselors, agents, brokers and other professionals. 

The four associations include the Independent Insurance Agents of Wisconsin (IIAW), the National Association of Insurance and Financial Advisors - Wisconsin (NAIFA), the Professional Insurance Agents of Wisconsin (PIA) and the Wisconsin Association of Health Underwriters (WAHU). 

Our members occupy a unique place in the health care coverage system, working to connect Wisconsinites with the best possible coverage from health insurance providers.  We see firsthand what’s working and what’s not.  We educate consumers on their health care coverage choices, help them select the most appropriate plans for their specific needs and serve as their advocate if problems arise.  We are not only the advocates of Wisconsin consumers, but we are their neighbors, friends, fellow parishioners and community members.  We are 9,500 experts working for the benefit of our customers.  Our coalition members place over 80% of all private sector health insurance plans in Wisconsin.

Requirements of Reform

As the Governor and State lawmakers move forward in efforts to reform Wisconsin’s health care system, the Coalition is putting forward its “Sensible Health Care Solutions” package of reforms and principles that we strongly believe should be used as guidelines for any and all reform proposals.  

►We believe any reform package must ensure that all Wisconsinites have access to basic health care coverage.

►We believe reform must neither bankrupt families nor the state.

►We believe reform must provide the state’s diverse population with equally diverse health care coverage choices.

►We believe reform must promote ongoing and long-term innovation and experimentation that enables the state’s health care system to adapt over time to the evolving needs of its citizens.

►We believe reform must address and reduce skyrocketing medical care costs.

►We believe reform must provide consumers access to meaningful information and expert advice and counseling from licensed and trained professionals.

Download Complete Sensible Healthcare Solutions Plan

Independent Insurance Agents of Wisconsin (IIAW)
www.iiaw.com

Robert C. Jartz
Executive Vice President
725 John Nolen Drive
Madison WI, 53713
(608) 256-4429 

National Association of Insurance and Financial
Advisors - Wisconsin (NAIFA)
www.naifa.org

Susan K. Linck, CAE
Executive Vice President
2702 International Lane, #207,
Madison, WI 53704
(608) 244-3131
susan@naifawisconsin.org

Professional Insurance Agents of Wisconsin (PIA)
www.piaw.org

Ron Van Haden, CIC
Executive Vice President
6401 Odana Road
Madison, WI 53719
(608) 274.8188
rvonhaden@piaw.org

Wisconsin Association of Health Underwriters (WAHU)
www.eWAHU.org

Dan Schwartzer
Executive Vice President
4600 American Pkwy, Ste 208
Madison, WI 53718
(608) 268-0200
dan@ewahu.org

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